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Warburtons partners with Mission Ventures to support next generation of baking businesses

Brand accelerator Mission Ventures has launched a joint venture with leading bakery brand Warburtons to support businesses producing innovative bakery-led products.


The JV – called Batch Ventures – is designed to support SMEs and startups that either exist in spaces Warburtons is already present, or in complementary ones where the baker might want to expand, Mission Ventures director and co-founder John Stapleton told The Grocer. 






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